For Employers
Companies invest a great deal in explaining what they sell and the services they provide. And for good reason. But those messages don't always distinguish a company from its competitors. That's where the people who work there can set it apart: their experience, their character, and the pride they take in their work.
American Work Story creates dedicated company features through thoughtful one-on-one conversations, written employee profiles, and portraits. These features give outsiders a more human understanding of the organization through the experiences and perspectives of its employees.
That understanding can make a difference at important moments: when someone is deciding whether to accept a job offer, pursue a partnership, or choose one company over another.
The value extends inside the organization, too. Taking time to listen to employees and thoughtfully document their stories can be a meaningful form of recognition, making their work and contributions more visible.
People are increasingly forming opinions about organizations before they ever speak with someone inside them.
American Work Story helps give them more to understand.
For prospective employees, it offers a clearer sense of the people, culture, and experience behind the job.
For customers, partners, funders, investors, and other stakeholders, it provides additional context about the organization and the people behind its work.
American Work Story documents the people behind an organization through thoughtful conversations and portraits.
Employees talk about what they do, what they take pride in, how they have grown, and what their work means to them.
Together, those individual stories create a broader picture of the organization through the people who know it from the inside.
American Work Story takes a deliberate, human-centered editorial approach. These features are commissioned through partnerships with organizations, but the conversations focus on employees’ own experiences and perspectives.
Storytelling Partnership
Written profiles and portraits shaped through thoughtful, one-on-one conversations with your employees.
A Dedicated Organization Page
A dedicated organization page on AmericanWorkStory.com.
Source Content for Search and AI
Credible source content that helps search engines and AI bots better understand your organization.
Usage Rights
Usage rights that allow your organization to share the stories and photography through its own channels.
We work with your organization to identify a thoughtful cross-section of employees.
Each participant takes part in a relaxed individual conversation focused on their work, experiences, growth, pride, and perspective.
The individual profiles are brought together into a larger collection that reflects your organization.
Explore a Sample Feature
Explore a demonstration organization feature and an individual employee profile.
These examples feature fictional organizations and employees.